Is legal weed the new craft beer? The former chief marketing advisor of Anheuser-Busch certainly seems to think so. Chris Burggraeve, the former chief marketing advisor for the company responsible for Budweiser, Busch, and others seems to think that rather than fighting legal weed, the beer companies should be joining forces. Like the old saying, “if you can’t beat em, join em”. He even said in an interview with the Chicago Tribune that he believed legal weed would change the beer companies “The same way that craft beer started and, for the longest time, was ignored and then exploded, there’s no reason why the same thing wouldn’t happen in this space.”
Alcohol Companies are Fighting a Losing Battle
Alcohol companies have been fighting cannabis legalization tooth and nail since states began legalizing recreational cannabis earlier this decade. This is understandable; cannabis is after all threatening their bottom line. More and more people are choosing to forgo drinking beer in favor of smoking weed. Profits in states where recreational cannabis is legal have dropped. Forbes estimated earlier this year that big booze stands to lose around two billion dollars because of legal weed. Big Booze has the choice to either adapt or die.
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Some are Choosing to Join in on the Fun, However
Some have chosen the former. Burggraeve has made his own investments in a startup in San Francisco called the GreenRush Group, which claims it hopes to become the “Amazon of weed”.Burrgraeve also co-founded Toast, a company that specializes in pre-rolled joints.
Burrgraeve is not the only one making a smart investment in the legal weed industry. Constellation Brands, the creators of Corona Beer, recently decided to partner with a Canopy Growth, a growing company out of Canada. Together, they plan to brew a cannabis infused beer (though it won’t be one that will get you high).
Legal Weed is Here to Stay
Despite the fact that the US doesn’t seem likely to change its policy on cannabis prohibition anytime soon, it doesn’t seem like legal weed is going anywhere. That is, not if any of the big time companies that have invested in cannabis have anything to say about it. Constellation Brands seems to think that it won’t be too long before cannabis is legalized in the US. CEO Rob Sands said in a recent interview with the Wall Street Journal that he felt it would happen sooner rather than later.
Legal weed means big money for these guys, and if there’s one thing businessmen in the United States love, it’s money. We know that they have a great deal of influence with the people who want to keep cannabis illegal. When America’s capitalist class decides that the time has come for legal weed, that’s when we will see the end of cannabis prohibition in America.
Featured Image Source: Houston Beer Chronicle
Is legal weed the new craft beer? Will we see more beer and cannabis companies teaming up? Will this lead to full legalization? Tell us in the comments!